Bill Gardner

What Are thoseTrophies???

Another of America's leading radio consultants and a national name you know, (not George Johns, by the way),  humorously calls Bill Gardner "the best radio morning man in America NOT currently on the air!"  We protect his confidence, but ask and he'll let me whisper his name to you.

During the halcyon days at KOOL-FM Phoenix with General Manager Clancy Woods and Program Director Tim Maranville, our many number one "25-54 adults and 12+ persons" rating "books" were rewarded with these personalized trophies, still proudly displayed here at our home. Bill Gardner's ability to "remain under the radar," (amazingly sometimes even to his own consultants and management), has allowed him to "sneak into a situation," and enjoy some of the most defense- free, dramatic turnarounds, and a 100% success record as morning personality and program executive! 

An Exact Fit For Your Job Needs?

Bill Gardner has been an "immediate impact player" in Adult Contemporary, Country, Oldies, Classic Hits, and Rock & Roll radio.  There's "easy-to-document" success* as a Drive Time On Air Personality, a VP/Programming or Program Director, even President/General Manager while owner-operator of an Arizona AM/FM combo, many times assuming both senior programming and morning drive on air roles simultaneously back when this was thought to be impossible :-)  And this "easy-to-document success" doesn't happen some of the time...it happens every time!

( *Ask for your copy of the Arizona Republic July 31, 1999 article where with virtually no other change in KOOL 94.5 mornings other than hiring Bill Gardner, the Spring 1999 ratings "book" their radio and TV columnist detailed Bill Gardner with "the biggest gain in Valley radio," almost instantly moving from 13th to 4th most popular morning show in Phoenix")

Bill Gardner On The Air!

You've found the site for airchecks, interview samples, resume, letters of recommendation and more for legendary radio morning guy Bill Gardner, for almost a decade through 2008 the top-rated morning personality of KOOL-FM Phoenix, as well as morning personality and program director for Los Angeles area's 92.7 Jill FM through summer 2010.

And a special thank you to the many KOOL 94.5 Phoenix listeners who've sought me out via search engines and sent emails to my email address below.  Even after more than nine years, they continue to arrive in my inbox!  Really!  Your thoughts and loyalty are genuinely appreciated!  It's nice to be missed, especially when I wasn't given a chance to say goodbye!

 Bill Gardner IN The Air!

Jeff Schutt, our airline's Director of Safety, jokes I should have TWO web sites..."Bill Gardner On The Air" and "Bill Gardner IN The Air!"   My current position is as a full time Airline Captain, with 4AM breakfast in progress here.

My New, "Old Radio Picture of the Week"

 Here's what it looked like to be on the radio, (as I was), at WIBG Philadelphia in 1970.  Wow.   Amazing how technology changed everything.  Bottom left and right, that's a "turntable" that played little vinyl things called "records."  :-)  The four machines stacked on the left  are called "cartridge machines," usually for commercials, station promos, jingles, or sound effects, but sometimes for a song "on cart." A "cart" resembled the old "Eight Track" tapes.  Does ANYONE remember them, other than me?  Control board and microphone haven't changed much, but that "V.U.," or volume units meter built in are rare these days indeed.  Even headphones have come a long way from those old "brush cleavites" from way back when in the lower center.   There's even a small stack of those rare "records," bottom right.  The white legal pad size sheets of paper are a "program log," telling us which commercials were scheduled , and when.  Like everything else, it's all digital now.  And with a closer look above the V.U. meter, that's a pack of Marlboro's and my Philadelphia 76'ers Zippo lighter.  Since I quit smoking about 35 years ago, that's also a little more "ancient history."  :-)

Airplane Stuff

 One more picture of my two favorite beautiful ladies, Mrs. Gardner and my daughter Crystal while we recently celebrated Crystal's birthday with a surprise fly-in to New Orleans in our little Beech Bonanza.  The Bourbon Lounge is at the corner of Canal and Bourbon Streets in the French Quarter.  Great Abita Amber beers, and If you look very closely on the upper left, the gentleman in the apron bending over is shucking fresh oysters as he chooses one from the huge pile on ice.  What a fun place!  Like most of New Orleans.

 Hey George Johns...  Those Beautiful Girls Keep On Coming!

  "If you want people to visit your web site, you'd better have a picture of a beautiful girl!" One of my favorite quotes from radio consultant George Johns, who's e-mailed his approval to me for many of the beautiful ladies I've chosen for this web site.  Thanks one more time fo my former WFYR-FM Chicago team mate Bob Dearborn for introducing me to Lisa LoCicero, whose many acting credits include "General Hospital," "One Life To Live," and "Rush Hour 2."  Lisa also just proved, one more time, just how beautiful a lady can be on her 48th birthday.