Bill Gardner

What Are TheseTrophies???

Another of America's leading radio consultants and a national name you know, (not George Johns, by the way),  humorously calls Bill Gardner "the best radio morning man in America NOT currently on the air!"  We protect his confidence, but ask and I'll whisper his name to you.

During the halcyon days at KOOL-FM Phoenix with General Manager Clancy Woods and Program Director Tim Maranville, our many number one "25-54 adults and 12+ persons" rating "books" were rewarded with these personalized trophies, still proudly displayed here at our home. Bill Gardner's ability to "remain under the radar," (amazingly sometimes even to his own consultants and management), has allowed him to "sneak into a situation," and enjoy some of the most defense- free, dramatic turnarounds, and a 100% success record as morning personality and program executive! 

An Exact Fit For Your Job Needs?

Bill Gardner has been an "immediate impact player" in Adult Contemporary, Country, Oldies, Classic Hits, and Rock & Roll radio.  There's "easy-to-document" success* as a Drive Time On Air Personality, a VP/Programming or Program Director, even President/General Manager while owner-operator of an Arizona AM/FM combo, many times assuming both senior programming and morning drive on air roles simultaneously back when doing both was thought to be impossible :-)  And this "easy-to-document success" doesn't happen some of the time...it happens every time!

( *Search or ask for your copy of the Arizona Republic July 31, 1999 article where with virtually no other change in KOOL 94.5 mornings other than hiring Bill Gardner, the Spring 1999 ratings "book" their radio and TV columnist detailed Bill Gardner with "the biggest gain in Valley radio," almost instantly moving from 13th to 4th most popular morning show in Phoenix")

Bill Gardner On The Air!

You've found the site for airchecks, interview samples, resume, letters of recommendation and more for legendary radio morning guy Bill Gardner, for almost a decade through 2008 the top-rated morning personality of KOOL-FM Phoenix, as well as morning personality and program director for Los Angeles area's 92.7 Jill FM through summer 2010.

And a special thank you to the many KOOL 94.5 Phoenix listeners who've sought me out via search engines and sent emails to my email address below.  Even after more than ten years, new emails continue to arrive in my inbox!  Really!  Your thoughts and loyalty are genuinely appreciated!  It's nice to be missed, especially when I wasn't given a chance to say goodbye on air!

 Bill Gardner IN The Air!

Jeff Schutt, our airline's Director of Flight Operations, jokes I should have TWO web sites..."Bill Gardner On The Air" and "Bill Gardner IN The Air!"   My position is as a full time Airline Captain, with 4AM breakfast in progress here.  Most radio salaries have been stripped to the bone or positions eliminated, and it's really enjoyable to be in a profession where gray hair is actually appreciated!  :-) 



FUN Web Search?

Web site archive!  Enter billgardnerontheradio.com, or koolradio.com at www.archive.org and see posts dating back to my decade doing mornngs at KOOL 94.5 Phoenix! 

My New, "Old Radio Picture"

The End Of An Era!!

 Wow.  This week, the new owners of KOOL 94.5 Phoenix announced a "re-branding" to "Big FM" and discarding the name "KOOL FM." 

Look above left and see some of the number one trophies I was awarded during my almost a decade as Morning Radio Personality at this once legendary radio station. 

Above, I put together a small collage of three different times the ratings came out and we were again tops in Phoenix!  Zoom in.  Have a look.

The current cost-cutting owners "canned" a few more on-air people, and I'm guessing will install one of their semi-recorded, low cost, cookie cutter radio formats that continue to bore more and more listeners in droves into leaving terrestrial radio for things like Spotify, Sirius XM, etc.  Honestly, during my 55 mile daily round trip commute to work these days, I sadly admit that's almost exclusively what's playing in my car!

 Airline Stuff....

  On Friday morning, I flew what's called an "AG1B" tour, from Kanab UT to Las Vegas.  Our well-heeled travelers arrive in Kanab by bus after spending a night at the classic Grand Canyon North Rim Lodge.  We fly them first east to the deepest and best sights over the Grand Canyon, then back west 150 miles or so to the Las Vegas area,  Coolest new sight from Friday's trip was the Aspen and Cottonwood trees on the north rim showing their fall colors!

Hey George Johns.... Those Beautiful Girls Keep On Coming! 

 If you want people to visit your web site, you'd better have a picture of a beautiful girl!"  One of my favorite quotes from radio consultant George Johns (www.georgejohns.com) , As always, you'll notice I take George's lessons to heart.

Stunning Charlotte McKinney may not ring a bell with you, but how about if I said "SuperBowl 2015 Carl's Junior Burger Ad?"